Ad agencies have believed that Adwords is not only helpful in driving online sales, but also sales and lead people in the mobile phone. A new feature has been released by Google to help advertising agencies to help prove this.

The new Adwords call feature Metrics feature is a combination of Google voice and Adwords. An integrated call tracking equipment for its campaigns is at the center of the feature.

The feature provides a unique telephone number assigned to all its online campaigns aiming at desktop computers together with smartphone equipments. The Ads are to be displaced together with the unique telephone number.

Should the user call on the unique telephone number, they are conveyed to the advertiser’s automatically and the telephone is preserved by the feature.

When the feature was being tested, the advertisers found out that they could follow a considerable percentage of calls that translated into a buy, which by other means would not have been associated with emanating through the feature ads.

Presently the feature record of the calls only provides the number of phone calls received and how long the calls lasted. In due course of time the feature will be improved to provide the caller’s area code. With much information the advertisers will be able to make most effective use of their campaigns with much accuracy measure of ROI.

At these initial stages the call metrics are free but will be chargeable in the future. No one presently knows the benefits of the new Adwords feature but will be judged after the charges have been finalized.

A number of companies have begun offering the facility despite the fact that the call tracking service has been brought to the market by Google.

The feature is presently available to a few advertisers in the United States but hope is that it will be made available to many advertisers in the near future if not all.

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