According to a blog posting by Neal Mohan, Vice President of Product Management for Google, they have purchased Invite Media for $70 million. The technology of this program allows for the use of real time bidding. That means advertisers can buy space for their ads, optimize their campaigns, and reach various exchanges for advertising from one interface.
Mohan is excited about the endeavor due to the fact that Google has continually tried to invest in this type of advertising niche. They have been dedicated to the prospect of developing tools for …

Have you ever watched a baseball game and know the umpire made a mistake and your favorite team then loses the game? That is the controversy brewing over the modernizers and the traditionalists. The traditionalists want to go back to simple human error, and the modernizers want a replay.
Baseball games are getting longer because the umpires have to stop the game and look at the replay machine. With Wednesday’s disastrous game, would this have changed the outlook of the game with all the mistakes that were called by the …