Google new Keyword tool has many benefits highlighted in the search engine optimization firms.

Paul Burani, Search Engine writer advises marketers that now they do have the ability to control the amount of traffic from mobile gargets.

He went ahead and noted that there were differences between the searches from a laptop or PCs and those from people who use mobile phones.

Some of the notable differences include question language, search purpose, context and screen or browser limitations.

The expert said that time had come for marketers to have a tool that gave them the liberty to scrutinize these aspects closely.

He further noted that though there had been some opposition to the new Keyword tool kind of program, it still offered many benefits.

Jason Shafton, inside AdWords crew stated that the launch had a new feature on the Inside AdWords blog by the end of September, adding that it was a merger of two previous distinct program Tools- Keyword and Search- based Keyword.

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