Google has highlighted some of the benefits of its recently launched keyword tool to firms that deal with search engine optimization.

Paul Burani (Search engine Watch’s writer) advised marketer that they would now be able to make use of this technology provided by this tool to know the amount of their traffic that come as a result of searches using mobile devices.

He also explained that there is some difference existing between searches done by people using laptops and PCs & ones done using a phone.

Some differences include search intent, query language, context & browser or screen limitations, Mr. Paul Burani continued.

He said that time has come for marketers to get a tool which enables them analyze all aspects in their business with precision.

Mr. Paul Burani also said that despite the fact that the tool has received criticism it still has very many benefits to offer the user.

Inside Ad Words, Jason Shafton (a crew member) announced on their blog about the new feature’s launch, saying that the feature combines two separate programs which are Search-based on Keyword Tool.

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