Google recently unveiled improvements in all its Search Funnel reports after feedback from many users. According to Gordon Zhu of the PPC marketing service that Google operates by the term AdWords, the responses from advertisers on the analysis tool has remained very positive. Marketers are using the data that is generated by these funnels to create a ‘path to conversation’, which includes assisting ads or keywords that are viewed before the final click.

He said that the first improvement to Search Funnels is the time span adjustment option, whereby reports enable buyers make purchase decisions in a systematic and highly efficient manner. The new option also allows users and PPC marketing practitioners to go about the task of setting up a Conversion History Window to 30, 60 or even 90 days prior to the last transaction.

There is also a new feature in the form of an option to view only complete conversion paths in one’s browser. According to Mr. Zhu, some consumers all over the world tend to clear cookies sporadically from their browsers, thereby eliminating data on clicks and impressions that could have occurred beforehand.

“With the latest improvement, users of Search Funnels will be seeing less data in the overall, although they will be having access to more complete, truer conversion paths”, he added. Search Funnels were launched in the beta format in March. Since then, they have become a popular hit in PPC marketing. Indeed, the recent boom in PPC marketing can be attributed to the introduction of Search Funnels.

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