The Apple iPad avidly awaited by gizmo geeks has now made its debut all over Target stores. The latest miracle from the Steve Jobs stable has Amazon apparently cannibalizing its own product Kindle in a spate of derogatory TV ads that hail the iPad as a “Kindle killer”. But a closer inspection reveals this is not such a no-brainer marketing strategy from the e-book giant.

Amazon not just stands to rake in the moolah from the hotstepper Apple iPad that was adopted with consummate ease by users, but will boost Kindle through the app for iPad. The first retailer to officially sell the gadget online apart from Apple itself, there is sound financial sense to Amazon’s strategy.

E-book sales are sure to rocket through the Kindle app that the iPad has. Target stores gave out promo offers that mean you can try an iPad and own one too, all for free. The iBooks app that the Apple iPad comes with does not have the kind of inventory the Kindle app boasts of, so users are sure to spring for the Kindle app on their iPad. Hence sales of the Apple iPad from Amazon’s online stores mean that that the online stocker’s e-book sales get a fillip even if the e-reader goes for a toss.

You can surf for all the models on the online department for gizmos, and the 16 GB, 32 GB and 64 GB versions (that come with Wi-Fi and Wi-Fi 3G tech)can be shopped for at Target too.