On September 14^th, 2010 a SAMMY Award was given to RockYou for the Best Social Media Platform for Marketing Category. A distributor and creator of social experiences and a leading innovator, RockYou reaches an estimated two hundred and eighty million people across all social networking sites.

DIGIDAY presented the SAMMY award. They are the host of DIGIDAY: SOCIAL and the publisher of DIGIDAY: DAILY. These sites include hundreds of journalists, marketers, insiders, publishers, marketing and social media experts, and social technology visionaries. The SAMMY honors breakthrough achievement and overall excellence in Marketing, Media, and Social Advertising.

The judges were impressed with the contributions and significant innovations RockYou has done. Based on the judging, they used monetization solutions, social gaming, and branded experiences, as the means or grading to win the award.

Using Monetization Solutions, RockYou distributes and develops solutions to application developers and third party social gaming. By doing this, they can increase by up to 20% revenue per user and up to 25% for social gamers.

On Social Gaming, RockYou develops the applications and social games for the social media sites. Birthday Cards, Zoo World, and Pieces of Flair are a few examples of some very popular ones played.

The Branded Experiences are Rich Media, Video, and Deal of the Day for social media solutions and they also provide in game sponsorships. This provides a brand friendly, safe, engaging, and immersive environment for consumers to interact and use the Brand from the advertiser. Deal of the Day for example, uses user initiated Brand interactions like flash game plays, video views, surveys, polls, and more.