Somnio means “dream” and Somnio Running’s latest range of shoes are trending as the dream fitness shoe. After Reebok’s sexist ReeTone shoes that had the ads asking chicas to get your ” apple bottoms” ,Somnio running shoes are a much needed break for fitness aficionados. Warning to ReeTone ad-men :bra-burning feminist chicas can also boycott you and wag their bums of all-sizes around a bonfire of your dumb shoes.

Somnio running shoes are pitching themselves as the brand that offers the perfect fit, with “biomechanical customizable” technology. You can literally break new ground as you go exploring on long walks and take a rejuvenating detour. The custom-fit tech means a special adjustable component that comes with the shoe, which means the shoe tunes in to each person’s unique biomechanics.

This is being seen as a revelation in the shoe industry, with Somnio offering the perfect range at a dream price tag. The idea behind the R&D was that shoes adapt to the wearer,not vice-versa. These shoes adjust for the right alignment with 12 different adjustable inserts that can be mixed and matched to configure ten thousand or more permutations.

The other talking point that has the shoe trending is Somnio’s signature F.E.A.T. system. F.E.A.T means Functionally Engineered and Adaptable Tri-component System, that adds up for the right blend of comfort and longevity.

These gait-efficient shoes fit to perfection according to the height of the feet’s arch. Slip on a pair and hit the road to fitness.

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