The current rebranding at Target Corp is expected to yield positive results over the holidays especially in the credit and debit card sector, the company reports.

The reports have come in the right time as the company just showed improvements in its third quarter, which were pushed by gains in its credit card and food businesses.

The sectors which have made the basis of the improvement, credit and debit cards and the food chain, are expected to boost the company in new heights not seen in the last three years. The remodeling has been basically done in fresh food expansion better lighting and better shoe display.

The improvements have been witnessed since the first quarter. The profits are expected to boom in the festive season projections estimate.

On Tuesday Wal-Mart’s released its sixth consecutive quarter decline in revenue at store open last year.

While the shares of Target are on the rise those of Wal-Marts are in free fall but the latter expects its shares will pick up in the festive period but analysts are very skeptical of that happening. The market is simply so stiff for the company to rise as it expects.

Consumers have remained very conservative in their purchasing habits but current developments are such that people are becoming more diverse something which is encouraging to Target Corp. Great times lie ahead but caution is advised.

Businesses are very busy bracing themselves for the festive season ahead and to beat competitors Target Corp. has placed over 800,000 commodities for sale and $50 for online shoppers. The deal starts on Nov.21 to Dec. 11.

Target posted a net income rose from $436 million equivalent to 58cents per share a year ago to $535million or 74 cents per share the quarter ended on Oct. 30.

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