It’s like McDonalds replacing the golden arches after a vote from pedestrians about how to revamp its logo. Consumers were aghast after the latest social experiment in crowdsourcing for ideas from FaceBook users had the erstwhile iconic logo replaced by a new one that some said looked like it had been done up on MS word.

What GAP calls a “passionate debate” ended in the unveiling of a garbled new logo that looked pedestrian and what an enraged fan called “intentionally shitty”. You cannot even say its garbled, goes the GAP logic, cause it panders to the lowest common denominator of design sense.

So while Obama came up with a national consensus on the naming of his pet dog Bo, companies would do well not to follow up this tactic and scrimp on the cost of a designer.

Having unveiled its new identity  on its FB wall, there is a graffiti backlash on the page by users. Even as it was termed a disaster in the lines below, GAP sagely said that it welcomed its image makeover after 20 years. It has not muddied things with any fanfare and GAP has retained the old logo in the profile image section.

So if you want to vent your spleen and savage the new Helvetian font logo, go maul it on the FB wall. You never know, you might end up dissuading the company from a shape change. Some others would say that GAP was a nondescript brand anyway with bland offerings, so who the hell cares?

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